Social Media
At the Texas Department of Agriculture, social media efforts reached an audience of 336,000 followers, generating over 80 million impressions and 2 million+ engagements (likes, comments, shares).
Oversaw and contributed towards social content distribution and strategy across all agency pages, including The Texas Department of Agriculture, GO TEXAN, Texas Our Texas, Uncork Texas Wine, Texas Gulf Seafood, Texas Agristress, and State Office of Rural Health, with many pages posting content several times a day.
From October 1st to December 21st alone, our net audience across all channels grew 5.7% from 346,803 to 366,720. A direct result of strategy change and implementation.
At the TDA, I revamped the agency print documents across the board, including our agency’s monthly newsletter. As both Deputy Director and current Director I am responsible for many of our long-form and short-form print deliverables or supervising the graphic design staff that I may delegate to.
My goal was to pull agency visual documents, both printed and digital, into a more modern direction. I believe relative to where we started, I have vastly improved the overall design aesthetic and quality at the Texas Department of Agriculture.
